Google

Aug 2026

Google pushes the boundaries of consumer electronics with the sophisticated product campaign for the Nexus 6P smartphone. By leaning into a high-key aesthetic, the brand successfully strips away visual noise to place the device’s industrial design at the center of the narrative. Executed with technical precision, the visual language relies heavily on 3D render and CGI techniques to showcase the hardware's sculpted aluminum body and the refined geometry of the integrated camera module. The motion graphics are particularly fluid, guiding the viewer through the seamless integration of the fingerprint scanner and the vibrancy of the AMOLED display without ever feeling cluttered or overly sales-driven. Creative agency Brand New School brings a distinct, architectural sensibility to the screen, treating the hardware like a sculptural object suspended in a bright, minimalist studio environment. The deliberate use of soft, diffused lighting emphasizes the premium nature of the materials, effectively translating the promise of one-touch security and high-resolution performance into a tangible, high-end experience. Ultimately, the project excels by prioritizing clean, intentional compositions that align perfectly with the broader ethos of technology-forward design. It is a masterclass in modern product storytelling where every frame is calibrated to reinforce the phone's slim, metallic silhouette as the definitive benchmark for the era.

Commercial

3D render / CGI, Motion Graphics

Consumer Electronics, Technology