Google: Mom's Phone Plan
Brand
Date
Feb 2025
Description
Google's 'Mom's Phone Plan' is a commercial spot centering on the domestic use of technology. Produced by Bodacious, the project captures candid interactions within a residential home environment, focusing on the integration of mobile devices into everyday family life. The live-action technique relies on natural light and warm indoor tones to maintain a grounded aesthetic. This short-form commercial, delivered in a horizontal format, utilises an analogue film feel to emphasize a naturalistic tone.
Style
Horizontal, Commercial, Clean
Techniques
Analogue / film
Industries
Color
Pure White
Royal Blue
Background
Bathroom
Context
TVC / TV Commercial
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