Google: Loretta

Brand

Date

Sep 2020

Description

Google Creative Lab explores the search interface in this project, titled 'Loretta.' The work focuses on user-led interaction, capturing the functional mechanics of a search experience through a refined, digital lens. The animation leans into a clean, minimalist aesthetic, employing fluid motion graphics to highlight typing interactions and query sequences. By pairing stark white backgrounds with crisp typography, the piece emphasizes the platform's core utility. Produced by Google Creative Lab and Heard City, the project integrates sound design from Heard City and post-production work by Arcade Edit to deliver a precise, commercial visual experience.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Motion Graphics

Industries

Apps & Digital Platforms

Color

Pure White

Jet Black

Background

Solid Colour

Context