Google: Android x RIIZE Circle to Search
Brand
Date
Sep 2025
Description
Google highlights the Android Circle to Search feature in this high-energy promotional video featuring K-pop group RIIZE. The project balances sharp, modern performance arts with clear demonstrations of digital utility, showing the group integrating the smartphone feature within a sleek studio environment. The commercial, developed by agency INNOCEAN, captures the intersection of youth culture and tech functionality. Utilizing a clean, live-action technique, the production employs atmospheric lighting and cool color grading to maintain a high-paced, commercial aesthetic throughout the choreography and product interaction.
Style
Vertical, Commercial, Action, Clean
Industries
Color
Jet Black
Light Grey
Pure White
Background
Gym
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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