Know your customer? The data might tell a different story
Apr 2026
Google explores the nuances of consumer insight in the corporate campaign video, Know your customer? The data might tell a different story. The production features a candid interview with Joanna Robinson, Chief Marketing Officer at The Iconic, set within a minimalist art gallery space. The visuals employ a clean, live-action technique, focusing on the dialogue between the speaker and the interview framing. Developed in collaboration with agency Apparent and Media Futures Group, the project leans into a professional, interview-led narrative style. The setting combines concrete textures and soft studio lighting to maintain a restrained aesthetic throughout the horizontal format release.
Horizontal, Corporate, Clean
Apps & Digital Platforms
Gallery
Brand Film / Corporate Video