Google: J Balvin
Brand
Date
Mar 2019
Description
Google’s latest commercial feature starring J Balvin tracks the artist through an active urban landscape, focusing on the integration of mobile technology into his daily routine. The narrative moves from a morning alarm to scenes along the New York waterfront and city streets, highlighting a sequence of motion-heavy segments including skateboarding and cycling. Produced by Greenpoint Pictures with creative support from Industry PDX, the spot leans into a cinematic aesthetic. The visuals rely on natural light to capture the environment, maintaining a clean, live-action composition that underscores the utility of the hardware in a high-energy, metropolitan setting.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Color
Jet Black
Mustard
Background
Street
Context
TVC / TV Commercial
Associated creatives
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