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Google

Inventan del Aire
Brand
Google
ProjectInventan del Aire
Date

Jun 2026

Description

Google's 'Inventan del Aire' is a documentary film capturing the daily routines and mechanical expertise of urban craftspeople. The narrative focuses on the rhythm of local workshops, highlighting tools, machinery, and the human element behind technical craftsmanship. Through a documentary lens, the production leans into a raw, grounded aesthetic. Technically, the project utilizes natural light to emphasize the textures of the workshop environment. The visual treatment, characterized by a desaturated palette and an analogue film quality, highlights the practical nature of the subjects’ work. Production for the project was provided by GREATERGOOD.

Style

Documentary, Vertical, Desaturated

Techniques

Analogue / film, Natural light

Industries

Streaming Platforms

Color
Forest Green
Jet Black
Background

Street

Context

Documentary

Associated creatives

GREATERGOOD
GREATERGOODProduction
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