Google: Helpful Anthem
Brand
Date
Nov 2024
Description
Google presents 'Helpful Anthem,' a commercial campaign that illustrates the platform's role in everyday navigation and discovery. The work features a series of fast-paced cuts showing individuals engaged in outdoor recreation and travel, set against a backdrop of search queries that highlight the functional utility of the app. Executed with a clean aesthetic and live-action technique, the project utilizes horizontal formatting to capture diverse subjects interacting with technology during their daily activities. The production includes sound and music by LIME and licensing by LEP.
Style
Horizontal, Commercial, Clean
Industries
Context
Advertising Campaign
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