Google: Google Z Flip/Fold
Brand
Date
Feb 2024
Description
Google presents the Z Flip/Fold campaign, a commercial project highlighting the integration of foldable smartphone technology into daily routines. The film captures individuals navigating environments ranging from city streets to casual local businesses, illustrating the device's utility in fluid, everyday settings. Developed by agency Omelet with production handled by Golden LA, the piece blends live-action footage with augmented reality elements. VFX by Golden LA layer interactive digital overlays directly into the scene, leaning into a modern aesthetic while maintaining a focus on natural lighting and dynamic camera work.
Style
Horizontal, Commercial
Techniques
VFX / visual effects
Industries
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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