Google explores the technical infrastructure behind digital property marketplaces in this documentary-style project. The film examines the scale of real estate imagery, utilising interface walkthroughs and aerial photography to detail the backend systems that organise property data.
Produced with creative support from Across the Pond London, the piece leans into a clean, action-oriented aesthetic. It balances intimate talking head interviews with high-speed image grids to illustrate the integration of machine learning within retail environments.
