Google: Get Away
Jun 2025
Google explores the integration of technology into the domestic landscape in this commercial, 'Get Away.' The film follows a mother balancing household demands with the utility of Google Gemini, positioning the digital tool as a resource for planning and organisation within the home. Developed by agency partner Cossette, the live-action production captures a quiet moment of focus amidst the reality of family life. The work utilises a clean visual aesthetic to frame the interaction between the user and the software, maintaining a domestic focus throughout the narrative. Production was handled by Radke, with editing by Ghost Edit and post-production and visual effects provided by Studio Feather. The project features a custom sound design and score by Vapor Music.
Horizontal, Commercial, Clean
Living Room
TVC / TV Commercial