Google: G-Suite 'Hypemen'
Brand
Date
Apr 2020
Description
Google highlights the analytical capabilities of G-Suite in the 'Hypemen' campaign, a series of short-form spots focusing on the utility of Sheets. The project presents an intimate look at the digital interface, tracking live financial data through complex spreadsheet functions like VLOOKUP and GETPIVOTDATA. Produced by agency Droga5 New York, the visual execution leans into clean motion graphics, capturing the software’s workflow with precise, smooth digital movement. The commercial is rounded out by sound design from Wave Studios NY, which underscores the functional efficiency of the platform.
Style
Horizontal, Commercial, Clean
Techniques
Motion Graphics
Industries
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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