Find your next customer. Google takes your ad spend further
Apr 2026
Google's latest campaign, "Find your next customer," explores the complexities of modern digital marketing through a series of cinematic, live-action vignettes. The commercial centers on an intricate, hand-assembled portrait created from pins and thread, serving as a physical metaphor for data-driven precision in customer acquisition. Developed by Apparent, the spot transitions from high-detail close-ups of tactile materials to a broader view of an artist working within a controlled, warm-toned studio environment. The work leans into a clean, deliberate aesthetic, highlighting the intersection between creative strategy and technical execution within the Apps & Digital Platforms sector.
Horizontal, Cinematic, Clean
Apps & Digital Platforms
Office
Brand Film / Corporate Video