Google Cloud
New Way Today
Brand
ProjectNew Way Today
Date
Feb 2025
Description
Google Cloud's 'New Way Today' brand film introduces the company's latest enterprise AI solutions. The commercial balances live-action footage of expansive, cinematic landscapes with clean, technical UI overlays. Integrating dynamic motion graphics and detailed VFX, the project visualizes abstract AI processes within tangible real-world settings like shipping terminals and remote terrains. Sound and music production for the film is provided by KO Music.
Style
Horizontal, Cinematic, Clean, Futuristic
Techniques
VFX / visual effects, Motion Graphics
Industries
AI
Context
Brand Film / Corporate Video
Associated creatives
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