Google: Cloud Anthem
Brand
Date
Aug 2024
Description
Google’s Cloud Anthem campaign presents a high-energy look at the brand’s technology capabilities. The project utilizes kinetic typography and motion graphics to articulate its message, moving through a series of rapid-fire frames that balance graphic shapes with real-world footage. Developed by Arts & Letters, the commercial relies on a stark aesthetic where bold sans-serif lettering interacts with minimalist backdrops. The rhythmic pacing is supported by an original score provided by The Elements Music.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Typography, Motion Graphics
Industries
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.