Google: Chromebook
Brand
Date
Apr 2025
Description
Google highlights the enhanced capabilities of its Chromebook Plus in this promotional campaign, focusing on the device's hardware specs and software performance. The piece leverages a minimalist studio aesthetic to emphasize processing power, memory, and storage upgrades through a blend of live-action technique and motion graphics. Developed by Arts & Letters, the project showcases multitasking features and creative tool interfaces. The production, managed by Hornet, uses clean typography and rhythmic animation to illustrate the hardware's utility across various professional and personal applications.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Animation, Motion Graphics
Industries
Color
Medium Grey
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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