Google’s 'Business As Usual' is a quiet, rhythmic exploration of a morning routine. The project centers on the small, grounding moments that define the start of a day, following a subject through a series of domestic spaces from the bathroom to the kitchen.
Produced by d7, the film utilizes high-contrast lighting and desaturated tones to lean into a cinematic aesthetic. Through slow motion and deliberate vertical framing, the piece emphasizes the tactile nature of daily rituals like tying a suit or preparing coffee, maintaining an atmospheric tone throughout the live-action sequence.
