Google’s "Buscandole" campaign highlights the role of digital search platforms in connecting local communities with neighborhood services. The project focuses on the interactions between local merchants and their customers, framing everyday commerce through the lens of search accessibility.
Produced by Baby Lion Media, the film utilizes a documentary and observational visual style. The edit pairs live-action footage of small businesses—ranging from shops to restaurants—with integrated interface animations to illustrate how users navigate local storefronts and services.
