Google: Black-Owned Friday Music Video

Sep 2022

Google’s Black-Owned Friday initiative expands its digital campaign presence with this music video, showcasing a vibrant collection of Black-owned businesses and creators. The production leans into a warm, cinematic aesthetic, moving through domestic environments and television-broadcast sequences to build a celebratory atmosphere. The project features performances by Tanerlle and Desi Banks, set against a track by T-Pain and Normani. The live-action technique emphasizes textured environments and saturated color palettes, grounding the campaign in a cohesive visual narrative. Creative development was led by BBH USA and Rehab, with production handled by Anonymous Content. The project also included post-production and VFX work from Company 3 New York and Carbon, editorial support from Cabin Edit, and music and sound design by Sonic Union.

Horizontal, Cinematic, Warm

Living Room

Advertising Campaign, Music Video, Brand Film / Corporate Video