Google: Anthem DC
Brand
Date
Nov 2022
Description
Google's Anthem DC campaign centers on the experience of discovery, connecting various personal narratives through the lens of curiosity. Produced by Love Song, the commercial utilizes live-action technique and cinematic framing to maintain a grounded, observational tone. The narrative flows through distinct environments, from quiet rooftop moments to high-energy social gatherings. Throughout the film, the integration of VFX / visual effects brings the central search bar graphic into the frame, bridging the gap between digital utility and human experience.
Style
Horizontal, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Context
TVC / TV Commercial
Associated creatives
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