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Google: Anthem

Brand
Date

Mar 2023

Description

Google’s Anthem commercial highlights the role of search in everyday discovery, capturing a series of vignettes that move from quiet, individual moments of curiosity to communal interactions. The narrative flow is guided by the integration of the search bar, which serves as a central graphic motif linking diverse environments. Produced by Somesuch with agency support from Droga5 London, the film utilizes live-action cinematography to blend natural and artificial lighting. The production balances intimate, observational frames with dynamic staging, maintaining a clean aesthetic throughout the sequence.

Style

Horizontal, Commercial, Clean

Background

Clear Sky

Context

TVC / TV Commercial

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