Google: The Missing Review
Brand
Date
Apr 2024
Description
Google’s project, The Missing Review, is a public awareness campaign designed to draw attention to missing children. The piece blends news broadcast segments with cinematic, documentary-style footage of abandoned personal items, such as skateboards and bicycles, placed in various public locations to underscore the gravity of the issue. Developed in collaboration with agencies Republica Havas and MDS, the campaign utilizes a raw, live-action technique to present sobering statistics through text overlays and broadcast reporting. The project is supported by production house EL LIVING, with sound design by Twins Music.
Style
Documentary, Horizontal, Cinematic, Raw
Industries
Context
Brand Film / Corporate Video
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