Google: AI: The New Information Superhighway | The World That Could Be
Brand
Date
Sep 2024
Description
Google and Axios explore the transformative history of global connectivity in this documentary-style project. Examining the evolution of the internet through a retro-inspired lens, the piece traces the rise of the information superhighway using a hybrid of live-action technique and animation. The visual narrative utilizes 1980s aesthetics, incorporating vintage computer interfaces and archival footage alongside contemporary graphical overlays. Post-production by After Avenue integrates these mixed-media elements into a cohesive look defined by blue grid textures and retro color grading.
Style
Documentary, Horizontal, 1980s, Retro
Techniques
Animation
Industries
Context
Brand Film / Corporate Video
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