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Google: AI: The New Information Superhighway | Risk and Reward

Brand
Date

Sep 2024

Description

Google explores the integration of artificial intelligence into daily digital experiences in this motion-graphics project. Developed alongside the creative team at Axios, the work visualizes the relationship between human cognition and information processing through a minimalist, graphic lens. The animation utilizes a flat-lay aesthetic on a bright yellow grid, incorporating a series of illustrated icon cards that represent interconnected nodes of data. This vector-based approach maps the navigational pathways of modern technology, shifting the focus toward the structured architecture of information delivery. Production was handled by Axios, with post-production, VFX, and sound design executed by After Avenue.

Style

Horizontal, Commercial, Graphic

Techniques

Animation, Vector

Background

Solid Colour

Context

Brand Film / Corporate Video

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