Google: Project Understood
Brand
Date
Sep 2020
Description
Google’s Project Understood documentary highlights the complexities of voice recognition technology, focusing on the accessibility challenges faced by individuals with Down syndrome. The film balances expert commentary with personal interviews, illustrating the nuances of speech patterns and human interaction with voice-activated smart devices. The production, developed by agencies FCB Toronto and Bliss Interactive, features a clean, candid narrative style. Captured in residential and office settings, the project relies on natural lighting and live-action sequences to document the ongoing efforts to make voice-driven platforms more inclusive.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Color
Jet Black
Navy
Background
Living Room
Context
Documentary
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