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Goodnites: Language of Bedwetting

Brand
Goodnites
Date

Apr 2026

Description

Goodnites presents 'Language of Bedwetting,' a public awareness project focused on the lived experiences of families raising non-verbal autistic children. The documentary-style film explores the complex communication hurdles and daily routines inherent to managing nocturnal challenges within domestic home settings. Produced by William McVay with McCann North America, the work employs candid cinematography and natural light to maintain an intimate atmosphere. The narrative approach leans into empathetic storytelling to highlight the daily practical obstacles families encounter, captured through a clean, live-action technique.

Style

Documentary, Horizontal, Warm, Clean

Techniques

Natural light

Industries
Public Awareness
Background

Living Room

Context

Advertising Campaign, Brand Film / Corporate Video

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