Goodfella's
Goodfella's Good
Brand
ProjectGoodfella's Good
Date
Feb 2025
Description
Goodfella's explores themes of shared connection and dining in their recent campaign, 'Goodfella's Good.' The commercial features a series of vignettes that move between a lively, multigenerational family dinner, a group of friends engaged in gaming, and a solitary moment on the water, highlighting the role of food across various social settings. Developed with creative and agency support from TBWA and Hogarth Worldwide, the project utilizes live-action technique and warm lighting to establish a familiar, domestic tone. Production was handled by Outsider Editorial, with post-production and VFX services provided by Gramercy Park Studios.
Style
Horizontal, Commercial, Warm, Clean
Industries
Fast Food
Background
Living Room
Context
TVC / TV Commercial
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