Gnaw
Chocolate
Brand
ProjectChocolate
Date
Feb 2025
Description
Gnaw’s latest project for their confectionery range takes a bold, animated approach to product storytelling. Developed in partnership with AdSmart from Sky, the commercial utilises motion graphics to showcase the brand's commitment to ethically sourced, vegan-friendly chocolate ingredients. The animation leans into a highly visual, graphic-led language, moving through a series of kaleidoscopic patterns and vibrant illustrations. By cycling through botanical motifs and playful animal character motifs, the piece establishes a dynamic, fast-paced aesthetic that highlights the brand's distinct visual identity.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Motion Graphics
Industries
CPG / Packaged Food
Context
TVC / TV Commercial
Associated creatives
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