GIO
GIO - Thief 15"
Brand
ProjectGIO - Thief 15"
Date
Jan 2026
Description
Publicis London and Leo Australia present a 15-second spot for GIO, titled 'Thief'. The campaign leans into a narrative approach for this insurance brand film, focusing on a quiet, observant sequence set against an apartment facade at dusk. Developed by Good Oil, Publicis Production, and Prodigious, the execution utilizes live-action technique to capture the scene. The visual aesthetic relies on cinematic lighting to define the brick textures and cool color palette, while sound design by Rumble Studios supports the understated tone. Post-production and VFX were managed by ARC and Fin Design + Effects Sydney.
Style
Horizontal, Cinematic, Cool
Industries
Insurance
Color
Navy
Crimson
Background
Residential Building
Context
TVC / TV Commercial
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