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Genny: Genny Pre F/W 24

Brand
Date

Aug 2024

Description

The Genny Pre F/W 24 collection is showcased through a series of editorial lookbook portraits that emphasize architectural tailoring and rich textile contrasts. Creative director Sara Cavazza Facchini establishes a minimalist visual language, utilizing a high-key studio backdrop to focus attention on the intricate details of the garments, from feathered knits to metallic sequined surfaces. Photographer Debora Pota employs soft, diffused lighting to define the silhouettes worn by model Emma Muszela. Styled by Valentina Fino, the imagery captures a precise balance between structured suiting and fluid, tactile layering, underscored by a clean, consistent aesthetic across the entire collection presentation.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Background

White Seamless

Context

Lookbook

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