Genny

Aug 2024

The Genny Pre F/W 24 lookbook presents a sharp exploration of modern tailoring and tactile contrast. Creative director Sara Cavazza Facchini leans into a minimalist aesthetic, setting the collection against a clean, white seamless backdrop that prioritizes the structural integrity and textural variety of the garments. Photographed by Debora Pota with styling by Valentina Fino, the imagery utilizes soft, high-key studio lighting to define the silhouettes of model Emma Muszela. The campaign highlights a range of materials—from lustrous sequins and textured knitwear to metallic hardware and bouclé finishes—resulting in a polished, editorial visual language that remains focused on material craft.

Editorial, Vertical, Clean

Soft Light

Designer Fashion

White Seamless

Lookbook