GEICO: Whispering
Brand
Date
Feb 2020
Description
GEICO’s Whispering campaign spot leans into a surrealist sports scenario, subverting the expectations of a typical televised golf tournament. The narrative centers on a golfer’s encounter with a colossal sea monster rising from a water hazard, captured through the deadpan reactions of two broadcast commentators. The commercial, produced by The Martin Agency and edited by The Den Editorial, utilizes a blend of live-action technique and extensive VFX / visual effects to integrate the creature into the live environment. The execution focuses on the juxtaposition of high-stakes sports broadcasting and high-concept fantasy elements.
Style
Humorous, Horizontal, Commercial
Techniques
VFX / visual effects
Industries
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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