GEICO’s Training Camp commercial spot leans into the brand’s signature comedic narrative, centering on a high-intensity athletic field where the brand mascot operates alongside a coach. The production team utilizes a live-action technique to capture fast-paced drills that blend sports imagery with office-related tasks.
Developed in collaboration with The Martin Agency, the spot was produced by O Positive. Post-production and VFX were managed by Framestore LA and Company 3 LA, with music and sound design provided by Overcoast and SuperJoy.
