GEICO: Training Camp
Brand
Date
Sep 2024
Description
GEICO’s Training Camp commercial spot leans into the brand’s signature comedic narrative, centering on a high-intensity athletic field where the brand mascot operates alongside a coach. The production team utilizes a live-action technique to capture fast-paced drills that blend sports imagery with office-related tasks. Developed in collaboration with The Martin Agency, the spot was produced by O Positive. Post-production and VFX were managed by Framestore LA and Company 3 LA, with music and sound design provided by Overcoast and SuperJoy.
Style
Horizontal, Commercial, Clean
Industries
Color
Royal Blue
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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