GEICO
Saddlebags
Brand
ProjectSaddlebags
Date
Mar 2026
Description
GEICO’s 'Saddlebags' commercial leans into a cinematic visual language to anchor its narrative. Directed and produced with an emphasis on atmosphere, the piece captures a solitary figure against a vast, desolate highway backdrop at dusk. The execution relies on warm, golden hour lighting and deliberate lens flares to ground the scene. The project features production work by William McVay, with creative development led by the team at Martin. Technical expertise was provided by Framestore and Company 3 LA for post-production and visual effects, while the sound design was managed by SuperJoy.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
VFX / visual effects
Industries
Insurance
Color
Jet Black
Nude / Sand
Background
Street
Context
TVC / TV Commercial
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