GEICO returns to its long-running campaign series with 'Pistachio,' a commercial spot that integrates live-action performance with CG animation. Featuring the brand’s signature gecko mascot, the production places the character in an outdoor setting alongside a motorcycle.
Creative direction for the project was provided by The Martin Agency, with production duties led by William McVay. Post-production and VFX were managed by Framestore and Company 3 LA, while SuperJoy handled the music and sound design. The spot is delivered in a horizontal format.
