GEICO: His Secret | GEICO Insurance Commercial #LegendOfTheLizard
Brand
Date
Feb 2024
Description
GEICO expands its ongoing Legend of the Lizard campaign with a new commercial spot, 'His Secret.' The project balances comedic storytelling with high-end broadcast production, utilising a mix of live-action technique and integrated VFX / visual effects to bring the brand's signature character into varied real-world narratives. Developed by The Martin Agency, the spot was produced by World War Seven. The production features a robust post-production pipeline including Cabin Edit, Framestore - LA, and Company 3 New York, with sound design and music composition provided by Walker Music.
Style
Horizontal, Commercial, Cinematic
Techniques
VFX / visual effects
Industries
Context
TVC / TV Commercial
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