GEICO: His Rise | GEICO Insurance Commercial #LegendOfTheLizard
Brand
Date
Feb 2024
Description
GEICO’s His Rise campaign spot expands on the origin story of the brand's iconic mascot through a documentary-style lens. By juxtaposing intimate, interior-based interviews with open-air outdoor sequences, the film bridges personal narrative with the familiar insurance brand identity. The project features a cinematic live-action technique, utilizing warm lighting to ground the interviews within a domestic aesthetic. Development of the spot was led by The Martin Agency and World War Seven, with post-production efforts by Cabin Edit, Framestore, and Company 3 New York, complemented by sound work from Walker Music.
Style
Horizontal, Cinematic, Warm
Industries
Color
Beige
Crimson
Background
Living Room
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.