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  • ·His Drive | GEICO Insurance Commercial #LegendOfTheLizard

GEICO: His Drive | GEICO Insurance Commercial #LegendOfTheLizard

Brand
Date

Feb 2024

Description

GEICO highlights its diverse range of coverage options in this insurance commercial, which navigates through standard workplace environments including desk setups and an office kitchen. The spot features the brand’s animated gecko mascot interacting with professionals to detail protection plans for renters, pets, and jewelry. The production balances live-action technique with high-end VFX / visual effects to integrate the character into cinematic settings. Creative development was managed by The Martin Agency, with production duties led by World War Seven and post-production support provided by Cabin Edit, Framestore - LA, and Company 3 New York. Sound design and musical elements were composed by Walker Music.

Style

Horizontal, Cinematic, Clean

Techniques

VFX / visual effects

Industries
Context

TVC / TV Commercial

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