GEICO: Excitement
Brand
Date
May 2019
Description
GEICO returns to its familiar sports commentary setting in this campaign spot titled 'Excitement'. The commercial places the brand's animated gecko alongside a live-action commentator, using integrated VFX to bridge the two elements within a stadium environment. Developed by The Martin Agency, the spot relies on precise visual effects to maintain the interaction between the animated character and the live-action broadcast desk. Framestore handled both the production and post-production duties, ensuring a clean execution that prioritizes the interaction between the sports-focused host and the iconic brand mascot.
Style
Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
Color
Charcoal
Royal Blue
Background
Sports Venue
Context
TVC / TV Commercial
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