GEICO: DMV
Brand
Date
Nov 2023
Description
This GEICO commercial, titled 'DMV', features a comedic narrative set within the confines of a government office. The spot utilizes a clean, live-action technique to contrast the mundane reality of queuing at the Department of Motor Vehicles with the unexpected appearance of Avril Lavigne. Produced by Gravy Films with creative oversight from Viacom Velocity, the project maintains a high-key aesthetic typical of broadcast commercial production. The narrative centers on a protagonist waiting in line before the scene shifts to a service counter interaction.
Style
Horizontal, Commercial, Clean
Industries
Background
Office
Context
TVC / TV Commercial
Associated creatives
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