GEICO
Canyon
Brand
ProjectCanyon
Date
Mar 2026
Description
GEICO highlights motorcycle culture in this commercial spot, Canyon, featuring a group of riders alongside the brand's gecko mascot at a scenic overlook. The project channels a cinematic aesthetic, captured during the golden hour to lean into the expansive, warm atmosphere of the Grand Canyon. Creative development was led by agency MARTIN*, with post-production and VFX services provided by Framestore.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
VFX / visual effects
Industries
Motorcycles, Insurance
Color
Navy
Charcoal
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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