Gatorade: GTQ
Brand
Date
Apr 2025
Description
The GTQ project for Gatorade centres on a commercial campaign spotlighting the intersection of high-intensity performance and rapid replenishment. Through a series of live-action sequences, the narrative captures the routine of an athlete training on the pitch. The visual approach leans into saturated tones and warm lighting to distinguish between day and evening sessions. The spot incorporates bold motion graphics to emphasize the product, supported by original audio work from Sound Goods.
Style
Horizontal, Commercial, Saturated, Warm
Industries
Color
Cobalt
Crimson
Background
Park
Context
TVC / TV Commercial
Associated creatives
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