Gatorade: All of the Lights
Brand
Date
Nov 2022
Description
Gatorade’s 'All of the Lights' campaign captures the intensity of athletes across diverse training and competitive environments. The project focuses on the intersection of individual preparation and team culture, moving through gym workouts, night-time baseball sessions, and locker room huddles. The cinematography leans into dynamic framing and natural lighting to emphasize focus and shared effort. SOUTH music provided custom sound design, grounding the live-action sequences in an energetic audio landscape.
Style
Horizontal, Action, Cinematic, Clean
Industries
Color
Jet Black
Pure White
Context
TVC / TV Commercial
Associated creatives
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