Brand
ProjectAll of the Lights
Gatorade All of the Lights 2022
Associated creatives
Tags
Description
This video advertisement for Gatorade titled All of the Lights captures diverse groups of athletes in various training and competitive environments. Scenes alternate between weight training in a gym, baseball players on a field at night, team members riding a bus together, and spirited huddles inside locker rooms. The cinematography employs dynamic framing and natural lighting to emphasize athletic focus and camaraderie. The project highlights team sports culture with energetic sequences scored with custom sound design.