Gap: The Making of: Linen Moves
Brand
Date
Oct 2024
Description
Gap's 'The Making of: Linen Moves' provides an observational look at the creative preparation and rehearsal process behind the brand's latest fashion campaign. Set in a spacious, white studio, the documentary-style footage focuses on the choreography and movement of dancers as they refine their performance. The project captures a clean, live-action aesthetic, alternating between polished dance sequences and candid production moments. Sound design for the piece was provided by Affect.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Background
White Seamless
Context
Backstage / Behind the Scenes
Associated creatives
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