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FutureBall

Uber Cool
ProjectUber Cool
Date

May 2026

Description

FutureBall launches the Uber Cool commercial, a high-energy campaign produced by Rabbit and developed alongside the creative team at Richards Rose. The film follows a driver in a yellow sports car navigating a suburban street under the cover of night. Employing a blend of live-action technique and complex VFX, the project visualizes a transition through a light-based portal. The work leverages cinematic lighting to anchor the high-energy sequence as the vehicle shifts between environments. Post-production and visual effects were managed by The Editors.

Style

Horizontal, Cinematic

Techniques

VFX / visual effects

Industries

Luxury Automotive

Color
Cobalt
Golden Yellow
Background

Street

Context

TVC / TV Commercial

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