Furla
Furla Unica Making of
Brand
ProjectFurla Unica Making of
Date
Dec 2022
Description
Furla captures the production journey of its Unica bucket bag in this behind-the-scenes project. The visual narrative moves between the industrial setting of the factory floor and a controlled studio environment, showcasing the contrast between raw material and finished product. The documentary-style footage highlights the craftsmanship within the workshop, while the commercial stills employ soft light and minimalist compositions to emphasize the bag's structure and palette. Through the use of clean, negative space, the campaign bridges the gap between manufacturing and luxury presentation. Produced by Giovanni Milano.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Bags & Accessories
Color
Off-White
Background
White Seamless, House
Context
Advertising Campaign
Associated creatives
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