Furla
Furla Unica Making of
Dec 2022
Furla highlights the construction of its Unica collection in this behind-the-scenes production, contrasted against a series of clean studio product stills. The project documentations provide a glimpse into the manufacturing process, captured within a working factory environment featuring rows of industrial machinery. In the commercial imagery, the bucket bags are presented with botanical elements, utilizing soft light and minimalist compositions to emphasize the silhouettes and leather textures. The series employs a documentary aesthetic for the factory sequences alongside a clean, minimalist approach for the product highlights.
Horizontal, Commercial, Clean, Minimalist
Soft Light
Bags & Accessories
White Seamless, House
Advertising Campaign
