Fresh From Florida
Primary Sport
Brand
ProjectPrimary Sport
Date
Apr 2026
Description
Fresh From Florida highlights local agricultural families in this documentary-style promotional video, showcasing harvests across the state's expansive farmlands. The project captures the cycle of production, from picking strawberries to sorting produce in open-air settings, through live-action footage. Directed by William McVay, the visual approach relies on warm natural lighting and an earthy color palette to document the daily routines of Florida farmers. The cinematography emphasizes the scale of the region's agricultural output, utilizing cinematic compositions to frame the rural environment.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Forest Green
Beige
Navy
Background
Agricultural Land
Context
Advertising Campaign
Associated creatives
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