House of Fraser’s AW 2026 campaign leans into a rural lifestyle aesthetic, framing the season’s collection against natural, outdoor backdrops. The imagery, captured by photographer Léa Wormsbach, focuses on warm, earthy tones and a grounded editorial perspective.
The campaign utilizes golden hour natural light to highlight textures in the apparel, ranging from heavy leather trench coats to layered knitwear. The compositions place subjects in rustic environments, including vineyard settings and open-air spaces, to emphasize a narrative fashion approach.
