House of Fraser
FRASERS AW 2026 Campaign
Brand
ProjectFRASERS AW 2026 Campaign
Date
Sep 2026
Description
House of Fraser’s AW 2026 campaign leans into a rural lifestyle aesthetic, framing the season’s collection against natural, outdoor backdrops. The imagery, captured by photographer Léa Wormsbach, focuses on warm, earthy tones and a grounded editorial perspective. The campaign utilizes golden hour natural light to highlight textures in the apparel, ranging from heavy leather trench coats to layered knitwear. The compositions place subjects in rustic environments, including vineyard settings and open-air spaces, to emphasize a narrative fashion approach.
Style
Editorial, Vertical, Golden Hour
Techniques
Natural light
Industries
High Street Fashion
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.