Frank And Oak
Brand Identity







Nov 2021
Frank And Oak presents a comprehensive brand identity project that bridges apparel design with multi-channel graphic communication. The project spans lifestyle photography, digital UI mockups, and out-of-home advertising, maintaining a consistent minimalist aesthetic throughout its visual assets. Demande Spéciale provided the graphic design, which integrates bilingual typography, geometric iconography, and bold black-and-white compositions. The execution leans into a clean, modern look, utilizing high-contrast layouts and detailed product-focused imagery. From outdoor billboards to internal brand guidelines and woven clothing labels, the work demonstrates a cohesive application of design across both physical and digital mediums, anchored by natural light photography and clean, sans-serif typography.
Horizontal, Commercial, Clean, Minimalist
Typography
High Street Fashion
Advertising Campaign