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Frank And Oak

Brand Identity
Date

Nov 2021

Description

Frank And Oak presents a comprehensive brand identity project that bridges apparel design with multi-channel graphic communication. The project spans lifestyle photography, digital UI mockups, and out-of-home advertising, maintaining a consistent minimalist aesthetic throughout its visual assets. Demande Spéciale provided the graphic design, which integrates bilingual typography, geometric iconography, and bold black-and-white compositions. The execution leans into a clean, modern look, utilizing high-contrast layouts and detailed product-focused imagery. From outdoor billboards to internal brand guidelines and woven clothing labels, the work demonstrates a cohesive application of design across both physical and digital mediums, anchored by natural light photography and clean, sans-serif typography.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

High Street Fashion

Color
Pure White
Jet Black
Context

Advertising Campaign

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