Françoise

May 2026

The Françoise F/W 26 campaign captures a sophisticated interplay between structured luxury fashion and raw, urban reality. Through the lens of photographer Julia Champeau, the project leans into a high-key, editorial aesthetic that balances the polish of high-fashion house design with a sense of kinetic movement. Stylist Francesca Parise orchestrates a bold visual narrative, pairing architectural leather pieces and plush faux furs with unexpected pops of opaque color and intricate lace detailing. Central to the work is model Maia Zschach, whose expressive movement and voluminous, curly hair anchor the images, whether she is captured in an intimate studio portrait or navigating a sun-drenched, cinematic street scene. Hair stylist Anastasiia Tymoshchuk ensures a consistent, high-impact silhouette that defines the character of the collection. The campaign utilizes natural light and precise live-action techniques to emphasize the rich textures of the garments, from the sharp sheen of metal interiors to the soft, ornate layers of the apparel. By blending industrial backdrops with carefully curated, stylised compositions, the project achieves a seamless transition between commercial clarity and artistic vision. The result is a cohesive, modern collection that feels both grounded in current street style and elevated by a refined, timeless editorial sensibility that highlights the precision of every accessory and fabric choice throughout the entire series.

Editorial, Commercial

Natural light

Luxury Fashion Houses, Fashion